Ihsan Tjahyono, Founder of Atlasana, digital marketing for the overlooked
Welcome
Take a leap of faith. Atlasana.
A digital marketing and sourcing platform for businesses that have the passion but never had the reach.
Story-first strategy for businesses that deserve reach.
Every sale has three sides. Atlasana works with all of them, and carries the story from one to the next.
We work before the retainer and before the VC round, at the moment a business has everything except visibility. You can't market what you don't understand. We take the time to understand first.
I was sixteen the first time I found Fuat's shop, a secondhand clothing store tucked under an alleyway in Karaköy. Earthy green corduroy jacket, full beard, handlebar mustache, and a smile that stopped you mid-thought.
I interrupted. “So how long have you been a store owner?”
He disposed of his cigarette ashes, paused, and grinned. “Decades ago, I left Hijaz in hopes of living a better life,” he said.
Fuat didn't have a website, brand presence, or footprint in the markets where his pieces actually belonged. What he had was decades of craft and a story worth telling, but no one in his corner to tell it.
That question became Atlasana.
Creative Core
Media.
A new venture: sit-down conversations with startup founders, builders, and other eminent figures. Recorded and shared on YouTube as the archive of who's actually shaping what's next.
Subscribe on YouTubeEpisode 01
Guest TBA
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Episode 02
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Episode 03
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My thoughts and ideation, contemporary writing.
Published on Medium, updated automatically.
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Every swirl is borrowed fromtraditional batik,flower and all